SAN DIEGO, CA – June 20, 2008 - Just three months after the launch of the newest virtual makeover Web site TAAZ.com, the company announced it has exceeded 1 million users.

“The site is attracting more women than we ever imagined – and they are continuing to tell all their friends about it” explained TAAZ co-founder and CEO David Kriegman.

What sets TAAZ apart from other makeover Web sites is the high quality, ultra realistic virtual hairstyles and makeup that women can easily try on. The free makeover site allows women to upload a photo of themselves and virtually try on hundreds of today’s trendiest hairstyles and makeup. They can also browse professional tips to learn what styles look best for their face structure and personal style.

“The process is so simple!” said Kylie Wechsler, age 22, who frequents TAAZ almost every day. “I’m the kind of person who likes to keep up with the latest celebrity trends, and change my hairstyle often. So it’s a great way to see what looks good on me, before heading to the salon”

As the summer heats up, TAAZ is seeing more brides test out wedding looks and asking friends and family to vote on their favorite style before the big day. They are also seeing recent college grads trying on more conservative looks for upcoming job interviews. However, there are also thousands of women trying out high fashion, more daring night club looks, then forwarding those looks to their close friends for immediate feedback.

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SAN DIEGO, CA - March 18 2008 – Photometria, a San Diego-based technology company today announced the launch of a unique, new website for women, www.taaz.com.

This fun and easy to use website gives women the opportunity to “try on” makeup and hairstyles from the convenience of their homes. From creating the perfect smoky eye to painting on a dramatic ruby-red lip for a night out on the town, taaz.com allows women to become their very own makeup artist and express themselves and their aspirations.

Users start by uploading their own digital photo on taaz.com and then experiment with thousands of colors and shades in products ranging from foundation and concealer to multi-tone eye shadow and lip gloss, and even colored contact lenses! The experience is addictively engaging, personalized and simply loads of fun. With the addition of a hairstyle or change of hair color, the look is complete. The effects are immediate, simple to use and most importantly, extremely realistic.

To learn how to really create a daring, hot club look or a casual look for school or work, taaz.com offers engaging beauty, fashion and style tips and articles from experts. Taaz.com then recommends beauty products to help women achieve that look in real life. Besides color, recommendations factor in other criteria that are specified by that particular user. Makeovers can be saved and users can print them out, email them to friends, put them on greeting cards, or use them as online profile pictures on Facebook or MySpace. Taaz.com also has Social Networking capabilities where users can share images and makeovers with friends who can rate the look, provide comments and suggestions, and even add their own touch to the makeover - making it a social experience akin to going to the mall with friends.

“Unbeknownst to the user, a few simple mouse clicks harness some of today’s most advanced photo enhancement algorithms” said Dr. David Kriegman, co-founder of taaz.com and a leading researcher in Computer Science. “Ease of use along with life-like realism enables women to celebrate and explore their beauty aspirations,.” he added.

By delivering an ultra high-quality makeover online that is as customized as an in-person makeover at home or in a high-end department store, women have a new way to explore, enhance, experiment, enjoy and indulge in the world of cosmetics and beauty.

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About TAAZ
TAAZ.com launched in March 2008 and is a San Diego-based technology company. TAAZ is the first photo-realistic virtual makeover Web site of its kind, offering ultra-realistic, easy to create makeovers. The site provides women the opportunity to “try on” the hottest makeup and hairstyle looks in the convenience of their homes. Learn more at http://www.TAAZ.com

For more information contact:
Holly Berkley
Direct: (619) 957 2593
Email: hollyb@taaz.com
Taaz.com
4350 La Jolla Village Drive, Suite 130
San Diego, Ca, 92122